The IRT is proud of our ongoing partnership with Printing Partners. The commitment of corporate partners makes a significant impact on the work that the IRT is able to achieve each season. Michael O'Brien, one of the owners of Printing Partners, shares below why Printing Partners' ongoing commitment to the IRT has been important to him and his organization.
Our relationship with the Indiana Repertory Theatre goes back almost three decades. They are, first and foremost, a valued customer. And, as their needs expanded, it helped us justify expanding our capabilities.
Over time, we recognized that our association with IRT helped raise our profile in the community. Being recognized as a corporate printing partner introduces us to all of IRT's corporate partners, which has helped us build business. We can identify new business that is a direct result of our sponsorship.
A significant part of our partnership is a commitment to fill seats. When asked how IRT could help Printing Partners achieve its marketing objectives, we developed the concept for Partners Nights. The Theatre had previously given Printing Partners vouchers that could be redeemed for tickets. We had no way to track whether they were used, so IRT created a promotion code that could be used for designated performances that we refer to as Partners Nights. They are early in the production run when there is generally good availability, and people who might not otherwise attend can purchase a discounted ticket. And we can both track who attends the Partners Night performances.
Great theatre is a cultural amenity that contributes to a great community. And IRT does an excellent job both on the stage and in the classroom with its educational programs. Students from all over the state can take advantage of its student matinees and in-class programming.
We feel that is an important learning experience for students. And it is clearly evidenced when an employees granddaughter announces, "that's the best movie I have ever seen," after seeing her first performance of A Christmas Carol.
FROM THE WINGS
From the Wings is a biannual newsletter exclusively for donors to the Indiana Repertory Theatre.
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